EasyConversions

Privacy Policy

We take your privacy seriously. Learn how we collect, use, and protect your information.

Last updated: August 6, 2025

1
Introduction

At EasyConversions, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our intelligent lead matching and conversion tracking platform.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access our service.

2
Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you register on the service, express interest in obtaining information about us or our products and services, or otherwise contact us. This may include:

  • Name and contact information
  • Email address
  • Phone number
  • Business information
  • Customer data files (Excel, CSV, database connections)
  • ActiveCampaign webhook data
  • Payment information (card brand, last 4 digits, and expiration date only)

2.2 Automatically Collected Information

When you access our service, we may automatically collect certain information about your device, including:

  • Device information
  • Log data
  • Usage information
  • Location information
  • Analytics data about lead matching performance

3
How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our lead matching service
  • Process and match your customer data with ActiveCampaign leads
  • Generate conversion analytics and insights
  • Improve, personalize, and expand our matching algorithms
  • Understand and analyze how you use our service
  • Develop new products, services, features, and functionality
  • Communicate with you about updates, security alerts, and support
  • Send you marketing and promotional communications (with your consent)
  • Find and prevent fraud

4
Data Storage and Security

We implement appropriate technical and organizational security measures to protect your personal information and customer data. This includes encryption of data in transit and at rest, secure database connections, and regular security audits.

However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

5
Third-Party Services

We use trusted third-party services to help us provide our service, including:

  • Authentication services (NextAuth.js)
  • Database services (MongoDB)
  • Payment processing (Stripe)
  • Email services
  • Analytics services
  • ActiveCampaign (for lead data integration)

These services have their own privacy policies and may collect information as specified in their respective privacy policies.

6
Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access your personal information
  • The right to correct inaccurate information
  • The right to request deletion of your information
  • The right to withdraw consent
  • The right to data portability
  • The right to export your customer data and matching results

Request Data Deletion

You have the right to request deletion of your account and all associated data. This is a permanent action that cannot be undone.

Request Data Deletion

7
Children's Privacy

Our service is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us.

8
Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.

9
Contact Us

If you have any questions about this Privacy Policy, please contact us at:

privacy@easyconversions.com